Sending out an email notification for your news publication is important!!! It can generate as much as a 25% spike in your website traffic.
It is vital you send this out on a daily basis, and that you send out breaking news as it becomes relevant. Regardless of how often you publish in print, your email edition should still be sent out DAILY.
This daily blast should attempt to feature a "section" a day, example:
Monday Edition: Your Weekend Recap
Tuesday Edition: News On & Around Campus
Wednesday Edition: Happy Hump Day - Opinions & Rants
Thursday Edition: All the Sports That's Fit to Print
Friday Edition: Arts, Entertainment, & the Weekender
Saturday Edition: The Multimedia Digest - Featured Photos, Videos, Blogs, Podcasts
Sunday Edition: Stories in Progress & Next Week's Preview
Lastly, please remind your editors and writers to like and tweet their articles on the actual website. This not only increases traffic, and brand recognition, but will also generate revenue for your paper.