CampusAve Classifieds

Setting up and Maintaining CampusAve in CP5

Published: Tuesday, June 16, 2009

Updated: Wednesday, April 27, 2011 09:04

CampusAve is a network of classified listing websites that integrate into college newspaper websites. It offers your audience the ability to create an online community and social network that they associate with your university and newspaper.  And, it keeps your newspaper competitive with Craigslist, Facebook and the social networking websites of tomorrow.

There are several considerations in choosing an online classifeds solution and so this article is broken into sections to address each area of consideration.

Network advantage
Each classified web site becomes part of the CampusAve network and is promoted when users post listings on any of the other network websites.  This convenience for the customer creates a higher potential for more sales for each individual publisher.

CampusAve is based on a revenue sharing model, so there is no money outlay for your publication.  Classified advertising revenue streams:

  • Charging for online classifieds in any of the web categories, including housing, jobs, for sale etc.
  • Charging for print classifieds by word or by line (customize your rates) and set your own print classifieds categories.
  • Revenue earning from network or regional buys in the CampusAve network
  • Revenue earning from and feeds that will be incorporated into the classifieds page

Free Placements
The ability to offer free classifieds to students, staff and faculty that have a .edu email address is available.

Online Classifieds

The payment gateway for placing web ads is very similar to craigslist and will help retain (or bring back) business that is going in that direction.  CampusAve offers a highly interactive user experience that includes:

  • Ability for posters to post online listings with unlimited text and with up to 4 photos each
  • Ability for users to store their favorite listings for quick reference on a future visit
  • A customizable "My Account" section that enables users to edit their listings, view order history and send and receive messages directly through the web site

Print Classifieds
Given that print clients tend to be more traditional in their methods and processing print classifieds has a rich history in many organizations, CampusAve offers a variety of ways to integrate your system with the online payment gateway and online classifieds application.

On a daily basis, the system will export all the print classifieds that are received via the online portal and email this rich text file to a pre-specified email address.  This file can then be imported into InDesign or to the software platform of your choosing.

CampusAve can import and export with AdPro, Fakebrains and other software platforms.
If you have a specific software platform, contact CampusAve and we will make it work for your needs.

The Web site has several security measures in place to prevent inappropriate listings:

  • Newspaper is given the ability to delete listings from the Web site
  • No credit card information is stored on CampusAve's servers
  • All credit card transactions utilize address verification and a CIC code check

Please feel free to contact us (and let us know if you are a College Media Network partner to recieve a special rate).

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